SF Giants Dugout
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Working with the Giants retail and marketing team, we combed their rich archives and took a comprehensive deep dive into all things Giants. Using the iconic ATT Park as our design inspiration, we created a storefront using the same brick and painted green iron that clads the ballpark. Once inside, the customer greets with a frieze of archival photographs, a batting cage housing their customizing equipment, turf on the walls, and merchandising elements that make the product the star hitter.
