Fitbit
MSA and Fitbit teamed up to develop their next generation of in-store fixturing. This new suite of fixtures was targeted for a significant national rollout into major retailers, including Best Buy and Target. Working with Fitbit's product development team and their Canadian fixture manufacturer, MSA developed a package of 8-10 fixture types that could scale to reflect the needs of each host retailer. Fitbit required a fixture package that could educate the customer of the Fitbit product features (without the need of a salesperson), which would easily be scalable as new product offerings rolled out and could hold specific amounts of back stock.
After our fixture package was complete, Fitbit asked MSA to design a pop-up shop in a new Toronto Sports Check store. Working with the Sports Check team, our fixture manufacture partners, and multimedia consultants, MSA developed a 350sf shop that featured a large branded perimeter feature wall, including an interactive video and Fitbit branding images. The sales floor featured a number of the branded fixtures that developed as part of the original Rollout.
