Marketing Manager

QUALIFICATIONS

• BS/BA degree required in marketing, journalism, communications, business administration, or a related field.

• A minimum of 8-15 years professional marketing/communications experience. Minimum 5 years’ experience in marketing A/E/C services (architecture, commercial interior design, engineering, construction, etc.).

• Excellent written (including formatting) and verbal communication skills. Excellent problem-solving, attention to detail, and organizational skills. A high-energy and innovative individual with the ability to lead and persuade. Must work well under pressure in a fast-paced environment. Works collaboratively with others, both within and outside the firm. Strong decision-making capabilities with little assistance.

• Proficiency with Adobe InDesign, Illustrator, Photoshop, Outlook, Word, PowerPoint, and Excel.  Strong graphic design skills developed through formal education and/or work experience. Google Analytics / Google Ad Words experience a bonus.

• The position reports to the Managing Principal.

• Salaried professional with compensation commensurate to experience and qualifications. 

Marketing Responsibilities

• Marketing Manager works with the Principals and design staff to produce qualifications, proposals, presentations, interview materials, and other marketing collateral directly related to client and project pursuits.

• Assist with Go, No Go decisions and schedules and facilitates proposal strategy sessions.

• Assist in quality control (ensuring consistency in branding, format and content), editing and writing (selected content) of proposals, and continuing improvements of proposal/interview development.

• Research pursuit opportunities in specific market sectors (Workplace Interiors, Retail, Hospitality and Healthcare) and coordinate with leadership team on long term tracking, pursuit decisions and strategies.

• Develop marketing collateral (brochures, direct mail, resumes and email releases, etc.

• Respond to RFP/RFQs: Lead proposal effort, including proposal creation, interview preparation, and oversight of submission requirements.

• Manage public relations (press releases, awards, publications, advertisements, sponsorships, etc.)

• Responsible for summarizing project descriptions and firm information, and supplementing website content.  Squarespace experience preferred.

• Support business development outreach across the firm, including identifying opportunities for networking and participation in local, state, and national organizations, events, and conferences.

• Social Media Management.

• Coordinate logistics for project photography.

• Coordinate promotional items as directed by the Principals.

• Ensure market presence of the firm directed to current market segments through marketing and brand promotion activities.

• Support market sector needs through timely development of materials for presentation to potential clients. Assist in presentations as requested.

• Assist in conducting market research to inform the selection and approach to target market segments.

• Track financial performance and response rate of marketing efforts.

• Ability to plan, organize, and execute employee parties/outings.

Systems and Processes

• Assist in preparation of periodic sales forecasts..

• Work with the Principals &/or Marketing Coordinator to prepare the annual marketing and business development budgets.

• Assist in creating a functional CRM program. Managing the input and analysis of output of leads and client database using this CRM system and other tools.

• Measure and analyze performance of the marketing plan vs. budget.

We offer a friendly, fast‐paced yet casual work environment with benefits and paid vacation.

Compensation is competitive and commensurate with experience. Interested candidates should submit a cover letter and resume to hr2@msasf.com. No phone calls please.