As the architect and designer, MSA worked with management to create a growth strategy based on a completely new convenience store design. The concept was based on a deep assessment of customer experience expectations across key growth segments, including women and millennial.
Shell has currently rolled out 13 stores and plans to roll out 100 more in the next 5 years. The new store has achieved a 250% improvement in sales growth and is setting a new standard in the industry.
MSA provided Poke Roll with a conceptual design package.
A typical conceptual design package from MSA consists of:
- Conceptual space layout / floor plans
- Design concept / 3D renderings
- Specification of interior finishes
- Specification of light fixtures
- Specification of furniture & equipment